Ideally, a business owner should have an ideal customer in mind. Decide on what age your target customer is and what her interests are. This can be achieved by studying the customers of your competitors. Take a closer look at the people who comment on your competitors social media posts. What hashtags are they following? This will give you an idea of their interests. Where are they located? This will give you an idea of the best location to target. Every offering/product/service should meet a need. So what are her needs? Eg: she enjoys travelling on a tight budget, so your product/service/offering, should meet that need.
What's the best method for a small business owner to gather this information?