Choosing the right social media platform is imperative to your business's ability to reach the right audience. By now, you should have a good idea as to who your target customer is. This infographic will help you to decide where he/she hangs out online.
You also need to consider what kind of content you'll be posting. Is your content made up mainly of beautiful photos? Then maybe give YouTube a miss 😉
Is your target customer a man in his 20's? Then you probably won't want to bother with Pinterest.
Find out where your target customer spends most of their online time...and set yourself up right there.