Three years ago, no one could have predicted the cataclysmic effect of a major pandemic such as COVID-19 on worldwide economies and on small businesses.
Certainly no one could predict that despite the rapid advances of technology, a crisis like this could be so devastating with over 4.26 million deaths to date.
What strategies can help to keep to keep your business agile and on the cutting edge?
Certainly the business owner has to become more technologically savvy and also optimize the use of social media and online tools.
The environment is more competitive; it is a global village. Focus on improved customer experience, if possible over- deliver! You will definitely benefit from word of mouth advertising and garner or strengthen a solid reputation.
Give the personalized service to your client that separates you from the competitor ; prioritize customer support.
Establish your niche market and stay focused.
Prioritize staff training and staff engagement.Get employee buy-in to the business’ goals and objectives. Incentives help to improve overall staff engagement and morale.
It is a survivor’s game. You are in it to Win It.
So yes! Treat your internal and external customers right, pay close attention to your reputation, stay technologically agile, focus on niche markets, provide the unforgettable service experience, and you will have a greater chance of staying ahead and remaining relevant. After all , it is the strong that will survive!.
